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Can the TSU Social Network Change the Facebook Paradigm

TSU is a new social network that’s aim is to change the way you use social media. Their users claim TSU to be changing the ‘Facebook paradigm’. The site launched October 21st, and some say it is the next big change in how we use the internet. The basic premise of the site is to share it’s ad revenue with the actual people who are creating the content, it’s users. This idea appeals to some, and turns others away immediately. I usually sign up regardless, just to see what’s going to happen.

tsu social network

tsu social network

I joined Facebook in the summer of 2007. I can’t believe it’s been that long! Back then there were no pages, only profiles. There was no selling or marketing. All of my friends were under the age of 30, and most were just out of college. At the time I felt like I was one hundred years old! One thing I enjoyed right away though, was the engagement. It’s amazing how fun, and creative social media can be when it is actually social, and not spam.

Facebook, and their investors, are profiting from user-generated content. This concept leaves the user out in the cold. Sure, they can share pics or videos with family or friends, but what’s that worth? Facebook is the only one who sees all the money from targeted ads that go directly to companies.

Tsu is free and invite-only – and seems to have a sustainable premise and business model. “Established social networks have built amazing business models prospering on the total monetization of free user-generated content,” says tsu founder Sebastian Sobczak. “Why should anyone commercially benefit from someone else’s image, likeness and work giving no financial return to the owner? The markets we participate in are enormous, growing and can materially compensate each user — we’re simply and uniquely rewarding the users who are doing all the work. This is the way the world should work.”

If you would like to sign up, here is my link for an invitation: https://www.tsu.co/JasonRamsey

There are also two other great articles to check out if you are interested in some more in depth analysis. This one http://ayesh.me/no-tsu.co by Ayesh Karunaratne, and a great one  http://www.amandablain.com/tsu-scam-things-to-consider/ by Google Plus rockstar, Amanda Blain.

Here also is a video of the founder on Fox Business. What are your thoughts?


Saturday Night Live and Jim Carrey Spoof Lincoln Ad

This viral video is a must see. It has over 1.5 million views in less than 48 hours. Matthew McConaughey (Jim Carrey) ponders the important questions in life and takes Allstate spokesman Dennis Haysbert (Kenan Thompson) for a ride in a new set of commercials. I wonder if Lincoln thinks that there is no such thing as bad PR? I hope so, because impersonation is the highest for of flattery.

How would you like for your brand to be featured on a skit for SNL?