by Jason Ramsey
This is a great Instagram Infographic from “Who Is Hosting This?“. Instagram is a hot app right now. It’s no longer for just hipsters snapping selfies, but the popular photo app is now growing in the business world. Instagram has a powerful reach in both audience and influence. Consumers flock to the sight for the latest styles and trends. If you haven’t considered making instagram a larger part of your social media marketing efforts, it’s time you should.
To be successful on instagram you don’t need to attract a big following on the site. With social media in general, as a rule you should build your following based on interests and engagement. Instagram offers a rich experience with nice square photos, and now supports short video clips as well.
Hashtags are a great way to seek out the customers that you need to talk to. For brands most followers are also potential customers, and should be treated as such. Be liberal with the use of hashtags. Right now you are limited to only using thirty, but you can delete them and post new ones as you like. Each time you update a hashtag it is reflected in Instagram’s search algorythim, meaning new eyes every time. A word of caution though, don’t use hashtags that are misleading or have nothing to do with the image. That can cause a very negative effect from fans and followers. Even TV’s shows like NBC’s The Blacklist are using the site to launch weekly teasers.
Comments are powerful as well. Make sure when leaving them you are thoughtful and considerate. They don’t have to be long either. Sometimes a simple emoticon can go a long way to garner some engagement. As with most social media, comments lead to reciprocation. Before you know it you’ll have lots of comments on your own images. Christie Brinkley is a celebrity that really uses instagram the right way when it comes to comments.
The key to remember is instagram is all about mobile. Only recently have they made it available online, and that version is very limited. The app also doesn’t support multiple accounts, so you have to log in and out each time you switch accounts. There is a great iPad app for that called Padgram. It doesn’t allow you to upload, but it is very comprehensive in every other aspect of management. Whatever you decide, please follow me, I’m Jason Ramsey. Stop by and say ‘hi’.