Disclosure: As member of a pretty cool team of influencers, I received the Samsung Galaxy Note 3 with line of service from Verizon. No additional compensation was provided nor did I promise positive feedback. All opinions are my own.
The keyword in the tech world this week has been ‘Meerkat’. If you don’t use twitter much, it’s possible you haven’t heard about it yet. Ask the average person what meerkat is, they’ll tell you they are small furry animals from Africa. So is this what we are talking about? No. Meerkat is a new app that connects your camera phone to your twitter feed. Combine that with the power of my Verizon network and this means it’s then possible for me to live stream from my smartphone from almost anywhere!
The app launched March 10th and blew up at SXSW. As with most third-party apps that connect to twitter, if you hit the sweet spot you can gain traction fast. This happened for Meerkat when Jimmy Fallon signed up for the app, then began rehearsing the monologue for his show while live streaming it to twitter! Not a bad situation for a new app. The titans of tech like Lance Ulanoff, Gary V, and Guy Kawasaki are also using the service. When people with such large twitter followings join, you can imagine how fast they pick up new downloads, and users.
— jimmy fallon (@jimmyfallon) March 18, 2015
History continues to repeat itself with Twitter and third-party apps. Meerkat just launched and Twitter has already put measures in place to slow it down. Why? Well Twitter has it’s own live streaming service coming soon called Periscope. In the words of Meerkat, “Everything that happens on Meerkat, happens on Twitter.” That’s been the key to success so far, but also could be the end of the app if Twitter decides to cut it off totally.
How does it work? Meerkat connects your phone camera to your Twitter feed; once you’ve installed the app, you type in a status and hit the “stream” button—and just like that, a link goes out to your Twitter followers with live video from wherever it is you are pointing the camera.
Our smartphones have become embedded in our daily lives, and this is just the next logical step. This is yet another reason to make sure you have the correct carrier for your smart phone. Live streaming over the Verizon network will be a powerful tool for many smartphone users. Live stream apps have come and gone before, but we are now in an era of mobile broadband, where everyone has a 4G smart phone.
I can see this being a big help to me this summer when we take our School of Rock students on tour. We can livestream footage of the concerts to the parents at home that weren’t able to make the trip. Live events right from your smartphone, what will they think of next?
They have also added a gamification aspect to the app, where users get points for use. This is a cool site that shows who the leaders are in the Meerkat community. https://www.rise.global/meerkat