Web Toolbar by Wibiya

Should Your Small Business Use Outdoor Advertising?

Disclosure: As Fliphound brand ambassador, I received a free trial of their service. No additional compensation was provided nor did I promise positive feedback. All opinions are my own. 

Since business began owners and managers have been trying to find the most effective ways to reach customers. In today’s world it’s no different. Life moves fast and trends move even faster. The entire world is competing for our attention, and let’s face it, there are only so many hours in the day. So what are currently the best options? There are many. Facebook, Adwords, Bing, newspapers, direct mail, radio, T.V., and on and on. One that gets overlooked a lot is outdoor advertising.

Small businesses usually focus on ways to advertise locally, near their business, or in a specific neighborhood. One of the simplest ways to do this is to use outdoor advertising. There are major benefits to trying it. Outdoor advertising allows you to attract, engage, and target customers.

Fliphound ads reinforce your branding. Businesses spend lots of money branding. It’s important to sue the result of those dollars as effectively as possible.  Brand elements need to be in front of as many consumers as possible to train their awareness of your product or service. Fliphound can help you create your own digital billboard ad, without the help of an agency. Digital billboards are seen daily by thousands of people in your area who might otherwise never see your brand.

fliphound wichita map

Fliphound Wichita Map

Another area of need for retail and service based business is foot traffic. This is just human nature. The more people who visit your business, the better sales you’ll likely have. People walking in your front door is a pleasant site. By using digital billboards, this will also drive web traffic and/ or online sales. It can also help you engage with buyers, and keep bringing customers back.

START WITH ANY BUDGET

Money talks, and small business owners know that. Fliphound is affordable and allows you to set your own budget and advertise when you want – during high drive times, or specific days of the week. Your spend will depend on what you are trying to accomplish. Some businesses spend tens of thousands of dollars a month, and others are comfortable investing several hundred. That is one reason I really like this. You can go at a pace that is comfortable for you.

REAL-TIME-REPORTING

Nothing is worse than depending on a marketing company to report to you. They all have lots of clients, and sometimes you have to wait for the information you need. Then usually when they give it to you, they want you to increase your spend. Not with Fliphound. Their analytics show you the number of motorists you reach, the number of messages you display (by board, campaign, etc) and other metrics in real-time. Check anytime day or night. From your office, or the comfort of your home.

BILLBOARDS PROVIDE BIG BRAND FEEL

The impact of big and bold is always better. Compels attention and provide access to hard to reach consumers during the drive and leisure time – moreover consumers like outdoor advertising.

NO CONTRACT TO LOCK YOU IN

Another beautiful thing about Fliphound is that there are NO contracts. Fliphound lets user adjust, pause and stop your campaign at any time without extra charges. No more waiting for a sales person to call you back or pouring over a multi-page contract.

If you have any other questions about how Fliphound can help your business, please leave us a comment below.

Why Small and Medium Sized Businesses Should Use Fliphound

As you know, this blog likes to focus on business, especially small business. Today I’d like to shed a little light on a growing new concept that will help drive leads for your business. We will be taking a look at why small and medium sized businesses should use Fliphound and digital billboards to reach new customers and engage with current customers. Let’s start with a little background.

INDUSTRY BACKGROUND

The global market for outdoor advertising is being driven by the growing replacement of traditional static billboards and posters with digital signage systems, according to a new research report titled “Outdoor Advertising: A Global Strategic Business Report.” The global market for outdoor advertising is projected to reach US$50.7 billion by 2020, driven by the growing popularity of digital platforms for out-of-home advertising – February 12, 2015, Global Industry Analysts Inc.

  • $7 billion US market, growing at 3-4% annually
  • Less than 2% of the 550,000 billboard are digital
  • Digital revenue per face is 4-6x that of static
  • Online digital advertisers are interested in advertising on digital billboards
  • 70-80% of revenue is generated by local and regional advertisers (30-20% national/brands)
  • 40-45% of market is controlled by -2,000+ independent operators*
  • Buying is a manual, complex, and off-line process
  • ~50% of the market is divided by the Big 3 (CCO, Lamar, Outfront (CBS) )
  • ~2% of Lamar’s boards (1,880 of 144,000 signs) are digital and these digital signs 18% of Lamar’s $1.25B in overall revenue (Lamar’s CEO believes over time 25-40% of their network will be digital)

*The head of marketing at a leading vendor in the OOH industry estimates there are 10,000+ independent operators in North America

Some Key Statistics in Advertising

74% of People remember out of home ads and digital retention is even higher (vs Online 58%, Newspaper 52%, Radio 37%, and Mobile Phone 16%)
2012 Outdoor Media Center 
 The Customer JourneyNearly 4 in 10 (39%) adults who have viewed a billboard or other out-of-home media in the past month have visited a store they’ve seen advertised; 40% have visited an advertised restaurant.
2013 Arbitron, Inc.
— Out-of-Home Advertising StudyOut-of-home ads generate buzz. Roughly 4 in 10 OOH media viewers have talked about products they saw advertised with others and 8% have blogged or posted to a social network.
2012 Arbitron, Inc.
 Out-of-Home Advertising StudyAmericans spend nearly 20 hours in their cars per week and travel more than 200 miles (versus 14.5 hours for radio and 30 hours for TV)
2009 Arbitron, Inc. — In-Car Study
While considering these statistics, what does it lead you to believe? Are you missing a chance to communicate with prospective customers? I think so. Now lets take a look at what you can do about it. 
 

LOCAL CUSTOMERS ARE LOOKING FOR YOUR BUSINESS WHILE THEY DRIVE

Fliphound Ads help your business reinforce its brand, increase foot traffic, drive new web visitors and online sales, and keep bringing customers back for more. Fliphound allows you to advertise locally, near your business, in a specific neighborhood, or nationally.Fliphound Ads reinforce your branding, increase foot traffic, drive web traffic and online sales, help you engage with buyers, and keep bringing customers back for more.

fliphound

fliphound

Fliphound is affordable and allows you to set your own budget and advertise when you want – during high drive times, or specific days of the week. Your spend will depend on what you are trying to accomplish. Some businesses spend tens of thousands of dollars a month, and others are comfortable investing several hundred. Fliphound analytics show you the number of motorists you reach, the number of messages you display (by board, campaign, etc) and other metrics in real-time.

Having read all that, I know what you question is. How do you get started? It’s easy, just click the text below and follow the link to set up your free account!

CREATE YOUR FREE ACCOUNT

Next month we will continue with a more in depth look at what Fliphound can do to help your business. If you have any questions, please post them in the comments below.