Black Friday began the Friday after Thanksgiving in 1932. It was once the first official day of holiday shopping. In recent years brands and retailers have started spreading the word about holiday deals further and further back in the fall. This year I saw Christmas decorations out at Costco in September. Regardless of when you start your marketing, you know that it’s a time where all the special sales get more traffic through the door (or online) and help brands boost those fourth quarter sales. With Thanksgiving only a few days away, it’s now time to start building and running your holiday ad campaigns for all your upcoming sales.
Video is powerful. Most brands are using this as their main source of leverage. If you are not doing video, you need to start now. Marketers continue to spend more and more of their budgets on videos because it produces far better results than images and texts alone.
Video allows you to tell a more engaging story. As we all know, the story is important, especially with holiday sales. Not only do consumers love it, but some of your competitors may not be offering it. Video will no doubt improve your organic and paid reach so you can get more people shopping your brand.
Use multiple videos. When it comes to social media like Facebook and Twitter, consistency is the key. Black Friday and Cyber Monday are both huge days for shares, comments, likes, and follows. In order to maintain engagement, make a plan that includes releasing them at specific times over a period of days and weeks. Whatever your main objective is for the holiday sale season, using video will surely move the needle for you.
Use High Quality Images
The use of wide use of images across the internet means more competition for yours. To stand out and get noticed you need high quality pictures. Use images that inspire people to get out he door and hit your sale as quickly as possible. Try to use images that tap into the general spirit of the holidays. Also be sure your choices in images compliments your message and theme. Again, remember that you are telling a story, and this is just one for tool that helps you effectively do that.
Small Business Saturday
Are you a small business? Are you running a great sale this holiday season? American Express created a day specifically dedicated to help small businesses grow. Small Business Saturday encourages people to #ShopSmall during the holiday sale season. Facebook, Twitter, and Instagram are all places where you can actively participate in marketing this hashtag. Be sure to add the hashtag, #ShopSmall, to the title and in your text about the videos and images. This will really help you increase your reach for Small Business Saturday.
In conclusion, the holiday sale season can be a great opportunity to increase traffic and revenue. Really take the time to participate in the social media promotion, I think you will be presently surprised with the outcome.