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Google to Favor Mobile Friendly Sites in Search Rankings

Small businesses and website managers felt a shockwave recently when Google announced the new push toward making sites mobile friendly. This should not be taken lightly, as there are lots of businesses out there who have sites that will be penalized. Google has confirmed that it is now going to take into account whether or not a website is mobile-friendly when it is indexing sites for its search engine. What does this mean for websites? The ones that are not mobile-friendly will not be ranked higher than those who are.

Mobile Friendly Test

Mobile Friendly Test

The announcement says that the change won’t be reflected in rankings until April 2015.  Site owners will now have a little over a month scrabble and make the necessary changes. The last thing any site manager wants is to fail to make the required changes for Google and then see their site penalized for not being mobile-friendly.

The announcement came about through a post on its Webmaster Central blog. Here is an excerpt from the post and the link to it:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

Now that we know what’s coming, let’s talk about some solutions to the new challenge. For help with making a mobile-friendly site, check out Google’s guide to mobile-friendly sites. If you are a webmaster, you can get ready for this change by using the following tools to see how Googlebot views your pages. You can use the Mobile-Friendly Test to see the status of what needs to be done. You can also use your Webmaster Tools account to get a full list of mobile usability issues across your site using the Mobile Usability Report.

Good luck everyone!



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  1. Deivide says:

    It is text confirms my expectation of mobile sites

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