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Should Your Small Business Use Outdoor Advertising?

Disclosure: As Fliphound brand ambassador, I received a free trial of their service. No additional compensation was provided nor did I promise positive feedback. All opinions are my own. 

Since business began owners and managers have been trying to find the most effective ways to reach customers. In today’s world it’s no different. Life moves fast and trends move even faster. The entire world is competing for our attention, and let’s face it, there are only so many hours in the day. So what are currently the best options? There are many. Facebook, Adwords, Bing, newspapers, direct mail, radio, T.V., and on and on. One that gets overlooked a lot is outdoor advertising.

Small businesses usually focus on ways to advertise locally, near their business, or in a specific neighborhood. One of the simplest ways to do this is to use outdoor advertising. There are major benefits to trying it. Outdoor advertising allows you to attract, engage, and target customers.

Fliphound ads reinforce your branding. Businesses spend lots of money branding. It’s important to sue the result of those dollars as effectively as possible.  Brand elements need to be in front of as many consumers as possible to train their awareness of your product or service. Fliphound can help you create your own digital billboard ad, without the help of an agency. Digital billboards are seen daily by thousands of people in your area who might otherwise never see your brand.

fliphound wichita map

Fliphound Wichita Map

Another area of need for retail and service based business is foot traffic. This is just human nature. The more people who visit your business, the better sales you’ll likely have. People walking in your front door is a pleasant site. By using digital billboards, this will also drive web traffic and/ or online sales. It can also help you engage with buyers, and keep bringing customers back.

START WITH ANY BUDGET

Money talks, and small business owners know that. Fliphound is affordable and allows you to set your own budget and advertise when you want – during high drive times, or specific days of the week. Your spend will depend on what you are trying to accomplish. Some businesses spend tens of thousands of dollars a month, and others are comfortable investing several hundred. That is one reason I really like this. You can go at a pace that is comfortable for you.

REAL-TIME-REPORTING

Nothing is worse than depending on a marketing company to report to you. They all have lots of clients, and sometimes you have to wait for the information you need. Then usually when they give it to you, they want you to increase your spend. Not with Fliphound. Their analytics show you the number of motorists you reach, the number of messages you display (by board, campaign, etc) and other metrics in real-time. Check anytime day or night. From your office, or the comfort of your home.

BILLBOARDS PROVIDE BIG BRAND FEEL

The impact of big and bold is always better. Compels attention and provide access to hard to reach consumers during the drive and leisure time – moreover consumers like outdoor advertising.

NO CONTRACT TO LOCK YOU IN

Another beautiful thing about Fliphound is that there are NO contracts. Fliphound lets user adjust, pause and stop your campaign at any time without extra charges. No more waiting for a sales person to call you back or pouring over a multi-page contract.

If you have any other questions about how Fliphound can help your business, please leave us a comment below.

You can leave a response, or trackback from your own site.
  1. Hey!

    Found this on Triberr and thought of sharing. Good stuffs.

    I love the idea about the no contract part. As a small business, we usually run on tight budget and no lock in period is definitely a great move!

    Highly recommended for small business owners to read this and good job!

    Have a great day and will be back for more.

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