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Posts Tagged ‘Value’

Apple Knocks Off Coca~Cola as Most Valuable Brand

APPLE is the new most valuable brand on the planet. The annual report will be released on Monday. It is from Interbrand, a corporate identity and brand consulting company. They have been reporting on top global brands since 2000. They use criteria that is based around financial performance to curate the results. Coca-Cola was the previous 1 […]

Strategic Planning: Fashioning your Vision, Mission, and Core Values

Start with the Big Picture Your company’s vision statement is the broad overview of where you want to be.  Think of this statement as a declaration of your purpose through your goals and objectives.  It should answer the question, “Why are we here?”.  This is your time to talk about the impact your company will […]