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The anatomy of content marketing [Infographic]

Content marketing is the link between creating awareness and lead generation.  Its the foundation of  a strong SEO strategy and a powerful earned/owned media plan.

Content marketing is a way of creating and sharing content to promote ideas, engage targeted audiences and encourage them to take action. It’s an integrated approach to marketing, with quality content at its heart.

Just as the heart powers the body, content powers online marketing success. Quality content in the form of blogs, social media posts, search-optimized articles and so on is a driving factor in attracting new customers and building brand loyalty.

This  infographic explores just how successful content marketing can help small businesses grow online.

The anatomy of content marketing - the heart of online success


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  1. THX for sharing. Great content!

  2. Great article! Thank you!

  3. Steve Hall says:

    A great infographic. Thanks for sharing. Ironic that my automatic spell-checker does not recognise “infographic”! It had better start learning!

  4. Very interesting facts for every entrepreneur and everyone who is interested in content marketing. Highly recommended post

  5. geoffrey says:

    great illustration and thank you for the share

  6. Sharon says:

    Yes! I keep telling my new blogging friends, CONTENT, CONTENT, CONTENT! Oh yeah, and relationships 🙂 Muy importante!!!!!

  7. Liz says:

    A wonder infographic but it was a challenge to read.

  8. Great information. I am clueless in this area.

  9. Greg Bepper says:

    This is excellent and a real eyeopener for those that still are under the impression that social media is just a bit of time wasting fun full of cat photos.

  10. Yannis Beltekas says:

    I think you got the data right. Great infographic. Shared

  11. Vince says:

    Great article, thank you!

  12. Good stuff! Shared on G+ and Twitter!

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